What kind of dog is the Target dog?

This post will talk about the Bullseye breed. Bullseye is the advertising dog of the North American company Target. In this post, we will present a brief description of the Target dog, we will discover the breed of this amazing dog and finally the physical and behavioral characteristics of his breed.

What kind of dog is Bullseye?

Bullseye is white and strong Bull Terrier.

Who is Bullseye?

The dog Bullseye has been the Target publicity dog since 1999. Target Corporation is an American chain of large department stores. Bullseye’s first work was on “Sign of the Times”, which was a hit! The advertising campaign used a 1960s version of Petula Clark’s song “A Sign of the Times” and a white dog with the Target logo over the left eye.

About the Bull Terrier breed

We will talk about the Bull Terriers physical characteristics and behaviors.

Physical characterizes

Strong and muscular body, well balanced, and active with a determined and intelligent expression. It has a long snout and an oval head. The little ears are pointed upwards. The tail is short, and they tend to be horizontal.

The Bull Terrier has a short, flat, dense coat that is rough to the touch and shiny. The white color is more common, but it is also possible to find them in black, brindle, red, fawn and tricolor.


The Bull Terrier is a dog with an amiable and fun attitude. Balanced temperament and easy to be disciplined. It is a dog that needs daily physical activity for being energetic. It is an excellent company for its friendly character with people.

Health care

Bull Terrier dogs are very healthy, so they rarely get sick. However, it is always better to be safe by taking the dog to the vet regularly. The specialist will make a clinical evaluation, exams, vaccines and indicate what should be done in case of any disease.

As for reproduction, few reproductive problems are reported. Some males may have problems at the time of copulation, artificial insemination can be performed, but it should be avoided, because in genetic improvement dogs that cannot copulate should be removed from the breeding. Females can have dystocia problems, but they are rare.

Before having a dog, it is essential to talk to a veterinarian to choose the ideal breed for your family. And as soon as you are with the animal, it is important to regularly monitor the animal’s health.

Breed care

Below we will talk about some care with the bull terrier breed as:

  • Food care
  • Bath care
  • Fur care
  • Nail care
  • Teeth care

Bull Terrier dogs are strong and muscular dogs and therefore need a balanced diet that can be done by a veterinary nutritionist, or it can use specific industrial food for the breed. Water consumption should be encouraged and on average the animal should ingest 1.5 to 2 liters of water per day.

Baths in this breed are recommended only twice a week with specific shampoos for dogs. Bathing should be done very carefully, especially to avoid getting water into the ear. The animal must always be very dry after bathing to avoid the growth of microorganisms that can lead to dermatitis.

Due to the conformation of the erect ears, the ears may be predisposed to become infected. Ear cleaning should be done with specific products for dogs every week. This way it is possible to avoid serious problems such as otitis.

The Bull Terrier coat should only be brushed once a week. Its coat does not need to be clipped. It is a breed that does not have constant hair loss. This means that there is no excess of fur around the house.

As for nail clipping, it is recommended to cut the dog’s nail once or twice a month. Cutting the nails prevents the animal from getting hurt or even hurting the tutor.

Dogs of this breed should brush their teeth every 48 hours with a dog-specific toothpaste. Constant brushing of your dog’s teeth helps prevent tartar buildup and the resulting problems.


In this blog post we were able to find out more about the Bull Terrier breed. Themes such as the physical characteristics of the Bull Terrier, in addition to its friendly and energetic temperament, which makes it an excellent companion dog. 

Frequently Asked Questions (FAQs): What kind of dog is the Target dog?

Is a Bull Terrier aggressive? 

Not. It is usually a very friendly dog but due to its physical strength it can end up hurting someone unintentionally.

How big is a Bull Terrier?

The size of the dogs is measured by the height of the withers, to the Bull Terrier there no height or weight limits but on average they measure 56 cm at the withers and weigh 30 kg

Is the Bull Terrier the same breed as Pit Bull?

No. They are different breed dogs with very different physical and behavioral characteristics.


CBKC – Brazilian Canine Cynophilic Confederation, 2018 Official Breed Standard: Bull Terrier. Availabe in: https://cbkc.org/application/views/docs/padroes/padrao-raca_74.pdf Accessed 12th Jan 2022.

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